I've been on top of my hair style for a few years since discovering Golden Pomade. I've tried many natural products to get my hair right, but frankly, they all sucked. I had to stick with the chemical mix if I wanted hair that stayed in place for the day. Golden Pomade is the real deal. Easy to apply, all natural ingredients (natupathic wife approved) and great holding power. Every time I get to the bottom of my jar, I feel this light anxiety... what if they stopped producing it?? But Golden Bears have reliant so far!